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Marketing Analysis
Non-Profit Organization
Our company Solar Evolution is technically a non-profit organization. Any profits we earn are directly put to our final goal in Africa. This makes us tax-exempt. To apply for a non-profit we would go to this website:
https://www.irs.gov/Charities-&-Non-Profits/Application-for-Recognition-of-Exemption
Target Customers
Competition
Our target customers in the first year are local groups of customers in the New Haven and Connecticut regional areas. We will sell cheap solar panel products for street light apparatuses in the city of New Haven. Into the second year, these will still be our target customers, but arrangements will be made to expand and spread the marketing of our solar panel reflectors and innovations. Following this plan, into the third year, we will be targeting consumers in third world countries in Africa, such as Guinea, for cheap solar energy that is made more efficient and effective. Women seeking education are the main audience for our product. These people in Guinea will not have to pay for the product because our first two phases of the plan will finance our third phase.
In this new revolution of renewable energy, solar energy has been a key "player" in this revolution. At Solar Evolution we made a new innovation, here is how we stack up against our competitors.
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Day4 Energy has made 25% cheaper Solar Panels
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EMCORE has made solar panel with a magnificent increase of energy output
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Smartflower POP has made a set of solar panels that follow the sun
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Use money from phases 1 and 2 to finance following steps. Plan and map out all the spending for the project.
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Product must be built with pieces detached.
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Product is packaged in cardboard boxes.
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Packaged cargo goes to a port
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Product is shipped out to the Guinea on boats.
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Product is picked up on trucks and delivered to villages.
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Guide is hired to explain the importance of the product along with how to assemble and how it works. They must speak French.
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Every year someone is hired to check on the panels and how they work, as well as how the villagers are handling the product.
**At this point we are unsure of a price, but this is a general overview of the steps it would take to get it to the Guinea
Shipping Analysis
Here are some possible materials for the base of the H31i0:
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new steel/aluminum/nickel alloy developed
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steel and aluminum form iron bonds to make it lightweight
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however this compound ends up being very brittle, like bands
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nickel compensates for this by forming compounds closer to clusters that are stronger
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around same price as standard steel
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much cheaper than other steel alloys
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standard steel costs around $0.25 per pound
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plastic is a widely used and is known to be relatively sturdy
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it’s not very expensive
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it has a decent weight
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around 20 cents per pound
Cost Analysis
Our UBP, or Unique Business Proposition, should be centered on approaching consumers with low income and borderline or passing the poverty line in the region of third world countries around the Guinea. Our selling proposition will involve distribution networks and missionaries to spread the word on a much cheaper and improved system of producing electricity, energy, and power for poverty stricken consumers in these regions, where the communication will be deployed either as stage advertisements, commercials, or set-up networks sojourning in villages for short periods at a time. Each network should include a stationed advertiser as well as numerous products and sale items to increase interest of the consumers in our business and company producing our prototyped solar panels as well as our innovated add-ons. This would be the most optimal form of a unique distribution network to target manufacturing, designing, spreading, and distribution our innovated design to consumers in the targeted African third world countries’ areas around Guinea.
What is our UBP?
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